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Team / Rick

Rick Penkert

VP Sales & Operations West Coast

Rick Penkert

Rick Penkert is a seasoned equipment industry professional with over 30 years of experience in organizational leadership, sales, operations, and product support, recognized for his ability to effectively manage dealer and manufacturer responsibilities while driving innovation and customer satisfaction.

Rick Penkert is a seasoned professional with over 30 years of experience in the equipment industry, recognized for his expertise in organizational leadership, sales, operations, and product support. Throughout his extensive career, Rick has held various positions that have allowed him to develop a comprehensive understanding of both dealer and manufacturer responsibilities. With a strong commitment to excellence, Rick has successfully navigated the complexities of the equipment industry, demonstrating his ability to lead teams effectively and drive operational efficiency. His background in sales has equipped him with the skills to develop strategic partnerships and foster positive relationships with clients, ensuring high levels of customer satisfaction. Rick's experience in product support has also been instrumental in enhancing the overall performance and reliability of equipment, further solidifying his reputation as a trusted expert within the industry. His skill set encompasses not only technical knowledge but also the ability to inspire and motivate teams to achieve their goals. As a dedicated leader, Rick has contributed significantly to the success of the organizations he has been a part of, leveraging his vast experience to implement best practices and drive innovation. His passion for the equipment industry, combined with his unwavering commitment to excellence, positions him as a highly respected figure among peers and stakeholders alike. Rick Penkert continues to be a valuable asset in the equipment industry, where his leadership and experience continue to influence the dynamics of the marketplace.